What We Do
We focus on what we know. This results in better quality, shorter lead times and more cost efficient project management.
In-House Expertise
- Research design
- Scripting for digital data capture
- Mobilization and training
- Fieldwork management
- Quality control and data management
- Data cleaning & processing
- Analysis and reporting
Quantitative Methods
Personal interviews are conducted using tablets and smart phones.- Door-to-door
- Intercept/exit interviews
- Central location
- Self-completion via online or mail
- Retail Census/Establishment Survey
- Retail Audit
Qualitative Methods
- Focus Group Discussions (FGDs)
- In-Depth Interviews (IDIs)
- Key Informant Interviews (KIIs)
- Home visits
- Shop-along
- Mystery-shopping
